Contrast makeup theory is all about harmonizing the intensity of your makeup to complement the contrast of your natural skin tone, hair color, and features.
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Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to apply it to our beauty routines. If you’re suddenly seeing the term all over social media and want to understand exactly what everyone is talking about—and how to make it work for yourself—here’s all the info you need.
What is contrast makeup theory?To understand the concept behind contrast makeup theory, it’s helpful to first consider your wardrobe. If you’ve ever had your colors done—or simply possess a well-honed eye—you probably already know which hues complement your skin and hair tone. Contrast makeup theory takes that same concept and applies it to your beauty strategy by determining which shades and tones are most flattering for your features based on your hair and complexion.