Everyone on TikTok is rediscovering the cheap shampoo they used in high school… with gorgeous results.
—
A few months ago, I found myself in the shampoo aisle at Target. This is not an area of the store I typically frequent, given that I’m a beauty writer and get to stock my shower with all kinds of fancy products for free. But my wavy, highlighted hair wasn’t feeling or looking right. It was limp and flat. It felt gummy and sticky, not soft and touchable. So, on a whim, I tossed an old favorite into my cart: Herbal Essences Smoothing Shampoo. You know, the one with the rose on the bottle that you probably used back in the ‘90s. After luxuriating in its deliciously familiar floral scent and rich bubbles, I was shocked that my hair air dried into voluminous, shiny waves. Was my secret to happier hair seriously in a $5 bottle of shampoo this entire time?
