Every year, color-matching company Pantone picks a shade that is destined to dominate design, fashion and beauty over the next 12 months. For 2025, the much-anticipated hue was revealed to be Mocha Mousse. Described as a “warming, brown hue imbued with richness”, it’s milk chocolate and creamy coffee swirled into the most sophisticated neutral shade imaginable. TikTok is already eating it up. There you’ll find over 11,000 posts hashtagged #mochamousse, all showcasing how the shade can work everywhere, from interiors to fashion — and even hair.
Mocha Mousse is a noticeable pivot from last year’s loud-and-proud hair colors like cowgirl copper and cherry cola red, or the golden blonde with curtain bangs made famous by Sabrina Carpenter. By contrast, Mocha Mousse is more understated. It’s a multidimensional rich brown that puts brunettes firmly back in the spotlight. Celebrities like Hailey Bieber, Zendaya and Bella Hadid have all debuted their take on the trend recently, cementing its status as the hair color of the moment.
