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The “Unrecognizable Makeup” Trend Will Literally Transform Your Look

Your guide to TikTok’s “unrecognizable makeup” trend, which is all about giving yourself face-altering glam.

TikTok:@__bexbeauty__Somewearmakeuptonaturallyenhancetheirfeaturesandappearasiftheyhardlyhaveanythingon.Othersprefertodreamupafullbeatthatentirelytransformstheirlook(andmood). ThelatestbeautytrendtomaketheroundsonTikTokissurelyforthelattermakeup-lovinggirlies,orreallyanyonewhowantstoswitchuptheirenergyfordatenightandbeyond. The“UnrecognizableMakeup”TrendIfyouhaven’tcaughtitonyourFYPyet,the“unrecognizablemakeup”trendhasbeenragingonBeautyTok,withcountlessfolkstestingoutthemethod.Unlike“nomakeup”makeuplooks,thismovementhastheendgoaloftransformingintoanentirelydifferentpersonusingthepowerofglam. “‘Unrecognizablemakeup’isbasicallywhenyousnatchyourmakeupsowellthatyoudon’tevenlooklikethesameperson—andI’mfeelinglikecatfishingtoday,”creatorNatalieVioletteexplainedinarecentTikTokvideo. Torenderyourselfnearlyunrecognizable,thisstrategyinvolvesafewkeyma