Home » The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

All about those zinc-topped tubes, and why they’re everywhere right now.

WelcomebacktoHaulofFame,yourmust-readbeautyroundupfornewproducts,newideasandateeny“Severance”fantheory.(It’sbeautyrelated,Ipromise.) Includedintoday’sissue:Almay,Biotyspa,Calista,CrownAffair,Dior,ElementEight,EstéeLauder,Gisou,Glossier,HerbalEssences,Kiehl’s,NatashaDenona,Noteworthy,Nudestix,Olive&June,Parallelle,ParfumsdeMarly,Prequel,PSASkincare,RareBeauty,RemBeauty,Tarte,Vacation,VictoriaBeckhamandcheapbeer. Butfirst… It’snotjustyou. Aroundtheworld—oratleast,aroundthealgorithm—peopleareasking,“What’swiththeweirdmetaltipsonlipgloss?”IgetthisquestioninmyDMs,atcocktailparties,onthephonewithmymom.Itcoincideswithanothercommonquery:“Whyislipglosssoexpensivenow?”Theanswers,ofcourse,arelinked. The“weirdmetaltip”inquestionisaroundedapplicatorthatscrewsontoatypicalplasticineglosstube.Youcanfinditonthenew$25Nécessairelipbalm,whichlaunchedonJan.5,alongwithNaturaBisse’s$85DiamondLipBoo