Some of their favorite K-beauty finds might surprise you.
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If Korea stands as the capital of the skin care kingdom, then the founders of K-beauty brands are its faithful guards. These business-savvy, well-moisturized individuals (including Alicia Yoon of Peach & Lily, Liah Yoo of KraveBeauty, and Charlotte Cho of Then I Met You) are experts among experts. So in an eager desire to be further in the know about the high-tech treatments, souped-up formulas, and innovative ingredients coming out of Korea, we asked them to share the K-beauty products on regular rotation in their own routines. Of course, they have favorites within their own brands, but we also asked them what other K-beauty products they swear by—like, is there a secret, under-the-radar serum that gives them enviable glass skin?
