Home » Daisy Edgar-Jones’s “Soft Focus” Glam Is 2025’s Trend to Try

Daisy Edgar-Jones’s “Soft Focus” Glam Is 2025’s Trend to Try

Celebrity makeup artist Nikki Wolff shares how to get the tonal beauty aesthetic you’ll see everywhere in 2025.

Daisy Edgar-Jones is known for her super feminine yet diaphanously effortless aesthetic when it comes to both fashion and beauty. Celebrity makeup artist Nikki Wolff is leaning into it—pulling from the romanticism of the Normal People and Cat on a Hot Tin Roof to create Edgar-Jones’s current beauty look, which she’s calling “soft focus tonal beauty.”
“It’s radiant, sculpted, and effortlessly flattering with a touch of timeless elegance,” Wolff, who has worked with Sabrina Carpenter and Demi Moore, tells Vogue. Wolff herself has a clockable aesthetic that she plays out with her clients: Sensual touches with shape and color, pristine skin, feathery brows, and heartbreaker lips.

Toachievethelook,WolffusedthesamecontourshadeonEdgar-Jones’eyes,cheeks,andlips.“Applyingcontourthiswaylaysthefoundationforamonochromaticlook,”sheexplains.“Whenyoulayerproductsontop,thisuniversalshadinghelpsgroundtheentirelook,makingitfeelcohesiveandharmonious.”Nextcameacreamblush—