Home » 2025’s Trending Eyeliner Flatters Those in Their 20s and 70s Alike

2025’s Trending Eyeliner Flatters Those in Their 20s and 70s Alike

Is black eyeliner actually universally flattering? Not so much. A Vogue writer in her 40s discovers a new shade that’s even more gorgeous.

Ifirstdiscoveredblackeyelinerearlyteens—arelationshipIwasfaithfultountilIturned40.Butoncestress,lackofsleep,andlossofcollagentookatollonmyeyes,whatwasoncemysignaturebeautylookbegantofeel…well,notsobeautiful. “Blackcreatedanaggressivevisualcontrast,”saysmakeupartistRaquelAlvarez.Apparently,thiscanbegreatwhenyou’reyoung—butnotsomuchwhentherearedarkcirclesnexttoyourdarkeyeliner.Soinstead,Alvarezofferedmeasimpleswitch:trademyinkyblackeyelinerforaeggplant-ybrownshadelikewe’reseeingalloverrightnow.“Abrowneyelinerblendsinmuchbetterwithskin,eye,andhairwhilestillgivingthatpop,”hesays,adding“plus,itwillrestorebrightnesstotheskin.” HechoosesChanel’snewBrunAgapéshadeformefromahandfulofbrownsthatallhavedifferentundertones.“Thistranslatesintofresherandmorenaturalbeautylook,”hetellsmeashesmudgestheshadeintomylashline.WhenIlookint