TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the latest beauty trend to go viral doesn’t want us to follow a tutorial. No, the “conservative girl” makeup trend wants us to laugh.
Created by TikTok comedian Suzanne Lambert, the now-viral conservative-girl trend, also referred to as “MAGA makeup” or “Republican makeup,” is a cutting critique of conservative women’s makeup technique and choices. It has sparked attention from both sides of the political spectrum – with many left-leaning TikTokers finding humor in the trend and conservatives clapping back at it. But the heart of all jokes is an unpleasant truth, and it’s time to take a closer look at the deeper meaning behind the conservative-girl trend.
Experts Featured in This Article
Carolyn Mair, PhD, is a chartered psychologist, fashion business consultant, and the author of “The Psychology of Fashion.”
