Repairing years of damage has never been more accessible. But not all hair-bonding products are created equal.
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Ihadastartlingrealizationearlierthisyearwhilestandingatmybathroomvanity.I’djustwashedmyhairusingabond-repairingshampooandconditionerduo,followedbyabond-repairinghairgloss.Igotoutoftheshowerandusedabond-repairingleave-inconditionerfollowedbyabondinghairoil.Oncemyhairwasdry,Ihititwithafewspritzesofabond-repairingdryshampoo.Everysingleoneofthesehairproductswasbyadifferenthair-carebrand.Andeverysingleonepromisedthemoononastring.Doyouwantstronger,healthierhair?Wanttoeraseallsignsofheatdamage?Wanttoreturnyourhairtoitsfactorysettings?
Olaplex,byallaccounts,startedthiscrazebackin2014,andbondinghasnowbecomethecornerstoneofnewhair-carelaunchesfromdrugstorebrandslikeL’Oréal,Tresemmé,Nexxus,Clairol,andSuaveandprestigebrandslikeLivingProof,Redken,K18,Epres,andsomanymore.Whenitfinallyclickedthatmyentirehair-careroutinewasamixedbagofvaryingbondingclaims,Iwashitwithahundreddifferentquestionsatonc
