Home » These Are March 2025’s Best Beauty Launches, According to ELLE Editors

These Are March 2025’s Best Beauty Launches, According to ELLE Editors

We can’t get enough of these new releases from Refy, Gucci, and more.

Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.
“Refy recently reformulated its lip liner, which used to come with a liner on one end and a liquid ‘setter’ on the other. Now, it’s just one long-lasting formula that grips onto the lips and doesn’t budge (unless I eat something super greasy). The shade Fawn is super close to my natural lip color, which allows me to over line a little without it looking too obvious, and it has a natural finish that doesn’t emphasize how dry my lips are.”—Carol Lee, ELLE.com associate beauty e-commerce writer

Victoria Beckham The Cell Rejuvenating Priming Moisture in Rose