Ask any beauty insider and they’re bound to have at least one Paula’s Choice product in their skincare arsenal. Since the brand’s inception 30 years ago, it has earned a solid reputation as a source for science-backed, no-nonsense skincare. Not one for flashy packaging, the brand’s appeal lies within its high-performing formulations that do exactly what they say on the packaging. In fact, Paula’s Choice was one of the very first brands to pioneer leave-on exfoliants — namely the BHA Liquid Exfoliant, now a staple in many editors’ skincare routines — way back in 2000.
Paula’s Choice also operates the Beautypedia Skincare Ingredient Checker, a comprehensive dictionary explaining the benefits of different compounds found in skincare (names like bakuchiol and omega fatty acids come to mind). As you might expect, it has become an invaluable resource for beauty obsessives and novices alike. It’s this commitment to ingredient transparency that keeps the brand in heavy rotation on our bathroom shelves.
