Unless you’ve been living under a particularly beauty-starved rock, The Ordinary is a brand you know well. It’s probably in your bathroom cabinet right now! But insiders know that The Ordinary’s parent company, Deciem, is a treasure trove of creative brands that are somewhat of a best-kept secret, despite The Ordinary’s fame.
Last year, Deciem unveiled LOoPHA, a modern fragrance brand to scent your life. Think sensorial hand and body washes, plus forthcoming body serums and scented hand and body mists with elevated fragrances like Oud + Amber (a smoky blend of sweet oud, warm amber, citrusy bergamot, and gourmand tonka bean), Broadleaf Forest (like the name suggests, a crisp combination of cedar, dry patchouli, and zingy vetiver), and Chalk, a nostalgic, specific scent concept brought to life via mint, fresh saffron, sugared anise, and powdered musk.
