TikTok’s “30-day rule” helps prevent overspending on impulse purchases. Here’s what experts have to say.
—
TikTok/@goingzerowaste_&TikTok/theblendedbeautyPictureit.You’rescrollingTikToklateonenightwhenyouseeaninfluencerwearingwhatappearstobetheworld’sperfectshirt.It’scute,thevideoisgoingviral,andsuddenly,youfeeltheurgetosnapitupbeforeitsellsout.Intheblinkofaneye,you’vemadeapurchasethatwasn’tinyourbudget.
Thesamethingmighthappenwhenyou’reoutshoppingIRLandseesomethingthatfeelslikeamust-have,eventhoughyoudidn’tknowitexistedfiveminutesago.Sinceit’ssoeasytomakeunnecessarypurchaseslikethese,manypeoplepracticethe30-dayspendingrule,atrickthat’scurrentlygoingviralonTikTok.
The30-dayruleisasavingshackwhereyouwait30daysbeforemakingapurchaseversusbuyingitintheheatofthemoment.Theideaisthatyou’lleitherforgetaboutitbythenordecideyoudon’twantitanymoreoncetheexcitementhaspassed.Ifyou’restillthinkingabouttheitemamonthlater,itmaybeasignthatyouactuallydowantit,an